How to promote your event
This Page Last Updated: January 31st, 2012Kari Groven, as our Program Coordinator, created this guide to promoting your event:
PR Countdown
A list of things you can do to promote events in Juneau.
ASAP
▪ Read up on marketing options at http://marketingforjuneau.wikispaces.com/
▪ Collect publicity collateral (flyers, poster, artwork, photos, and program info) from the artist or agent. High resolution images are necessary for all printed publicity including newspaper articles and ads, posters and post cards.
▪ Make sure you have permission from Photographer/ Artist/ Agent to use photos.
Four Weeks Prior
▪ Write and record PSAs for KTOO and ABC Stations
KTOO can have their announcers read a written announcement, or, for a small fee, record a 30-second announcement (this is called an Enhanced Public service Announcement.).
If it’s a musical event, make sure KTOO gets a CD to play on the air. They can also feature some artists/musicians on other music shows.
ABC Stations offers non-profit rates, plus matches all ads placed
▪ Schedule your event to be on KINY Radio’s “Capital Chat” by contacting Sharon Gaiptman at sgaiptman@yahoo.com.
▪ Design and print posters
▪ Design and print tickets or contact JAHC about using their Vendini Ticketing system.
▪ Deliver tickets and outlet agreements to bookstores
▪ Set ad schedule with the Juneau Empire and Capital City Weekly
Two – Three Weeks Prior
▪ Hang posters
Note the JAHC offers a postering service for $30 – if you bring your 40 posters (65 posters if you’re an affiliate organization) + 1 ticket to the event to the JACC by Tuesday morning at 10 am, we will hang the posters that Tuesday and Wednesday.
▪ Send press releases to:
t.amy.fletcher@juneauempire.com
artsandentertainment@juneauempire.com
elizabeth.arnett@traveljuneau.com
In the Press Release, make sure you open with the essential information: Release date, Presenters name and contact info, Who, What, When, Where & Why. Embellish a little more in the next paragraph and ad any extra information at the end. Include link to website with press quotes and photos at the end or in the “For more information” section.
▪ Send high resolution photos, CDs, video clips, audio etc to t.amy.fletcher@juneauempire.com (10-20 days prior) & libby.stringer@capweek.com (3-4 weeks prior)
▪ Set up an interview with KTOO’s A Juneau Afternoon (Three weeks out)
▪ Ads in the Juneau Empire and CCW should begin running (Two weeks out)
▪ Insert brief description of events online on ktoo.org calendar, kinyradio.com PSA form, Capital City Weekly/Hooligan calendar. Check the JAHC Community Calendar to be sure your event is listed.
If you are a non-profit organization, please note that when you purchase ads in JE or CCW you lose the free status with ABC Stations.
▪ Design, print and mail postcards with event info to mailing list.
▪ Write and design event program.
Week of Event
▪ Have programs printed
▪ Check outlet for ticket sales. If sold out, ask your advertising contacts to put “sold out” on your paper ads, and inform radio presenters in a PSA.
Please contact kari@jahc.org, regarding corrections, additions, editions to this document. Thank you!
